Marketing mix modeling

Marketing Mix Modeling for Modern Businesses

Marketing ROI has been a puzzle for years. Old-school marketing mix models promised a lot but fell short. Seeda changes the game: advanced modeling combined with real-world testing, so you know what your marketing is actually worth.

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The Seeda platform showing revenue, MER, market spend and MROI, above a chart of incremental contribution by channel across baseline, Google, Meta, YouTube, radio, linear TV, BVOD and display — Incremental contribution by channel, measured not attributed.

Trustworthy results

ROI measurements and advice you can count on.

Detailed insights

We break it down to the campaign level.

Quick setup, easy upkeep

Link your data in minutes.

Budget allocation

Your optimal spend mix, before and after Seeda

Seeda is your go-to tool for smarter budget allocation across platforms and campaigns. A minimal spend increase, a measurable ROAS improvement, and a lower first-time cost of acquisition.

Three forecast cards side by side: a historical baseline, Mix 1 with a 15 percent predicted increase, and Mix 2 with a 10 percent predicted increase, each showing forecast revenue, spend, first time CAC, first time ROAS and a channel breakdown — Model a spend change and see the forecast before you commit to it.

Coverage

We measure everything to optimize your marketing success

Historical performance data

Years of your own sales and spend history, modelled properly.

Ad platforms

Meta, Google, TikTok, and every other paid channel you run.

Analytics platforms

GA4, Shopify and your first-party data, joined up.

Digital channels

Email, affiliate, organic and owned media.

Offline channels

TV, radio, out of home, catalogue and retail.

External factors

Seasonality, promotions, competitor activity and price.