Platform

We connect all your data seamlessly

We work closely with you to make sure everything is integrated, then model it properly. No black box, no benchmarks standing in for your own numbers.

The Seeda platform showing revenue, MER, market spend and MROI, above a chart of incremental contribution by channel across baseline, Google, Meta, YouTube, radio, linear TV, BVOD and display
Every channel's incremental contribution, in one view.

Marketing mix modeling

Bayesian MMM built on your own sales history, not an industry benchmark.

Incrementality testing

Geo and holdout tests that validate the model against reality.

Channel-level ROI

True contribution per channel and per campaign, not last-click credit.

Budget optimisation

Where the next dollar should go, with diminishing returns modelled.

Scenario planning

Predict the outcome of a spend change before you commit to it.

Data integration

Ad platforms, analytics, commerce and offline channels in one model.

Scenario planning

Test the spend change before you make it

Compare a forecast mix against your own historical baseline. Seeda predicts revenue, spend, first time CAC and first time ROAS for each option, with the channel breakdown that gets you there.

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Three forecast cards: a historical baseline, Mix 1 with a 15 percent predicted increase, and Mix 2 with a 10 percent predicted increase, each showing forecast revenue, spend, first time CAC, first time ROAS and a channel breakdown